Let's talk about competitors. The biggest of them was undoubtedly the company, the is Nissan today. At that time it was called Nihon Sangyo, built even no cars, but was at least present on the market for small cars by some kind of takeover of Datsun. For decades, the produced cars have been sold under this name.

Let's call the company already Datsun and stating its opportunities by the company in the background. This only existed since 1928 and cavorted already successful in business with insurances, mining and fishing. The much larger Hitachi Group was established already in 1910, with which one is closely linked and from which you have surely heard before. Not an easy task, to have had such a competitor.

But a lot of capital is no certainty, to make no mistakes. While Toyota indeed copied, but then everything developed itself and brought to production readiness, the rival tried it with help of Americans. Not a bad idea, first to supply parts and then slowly adapt to their standard. The idea failed, also because the army wanted to choke off slowly the production of the foreigners.

In addition to many small businesses Toyota was thus with the truck production relatively alone, so could only harm themselves. And that one did then. The products partially did not reach their goal already at the maiden voyage. Altthough they are really nice to look at in case of standstill (pictured above). And one could not count on functioning suppliers. They even built its own steel plant.

It is no coincidence that a businessman like for example Lamborghini has himself rather ruined than enriched by building sport cars. And whether Bugatti probably survived the rescue? And what would be Ferrari without Fiat and Porsche without VW? Not to mention the many manufacturers of smaller cars. It is ruinous to try to penetrate into an existing car market. How many bankruptcies Aston Martin has experienced and why there is no longer Bentley since the 30s?

You had to admire the courage to have invested a lot of money not only in the development of a vehicle, then built up the appropriate manufacturing and then could not even demand the production costs for the product, because the established competition would be cheaper then. And then when the oncoming production also caused many cases of warranty …

But one thing one has learned, from which would benefit the company later, to take care of its clientele. So, for example, keep up contact with the trade in order to rectify shortcomings as quickly as possible. Incidentally arose from the initial difficulties, the idea of a possible defect-free production. And yet other principles the, for example, rationalisation helped. Finally, one had to make efforts to get a state licensure as an automobile manufacturer. Since then, the company was called Toyota, because the Japanese character for it promises considerably more optimism. 10/15