Ferrari Luce I
Hey, you excited criticizers, have you actually fully grasped what Ferrari is aiming for with its first electric car? Did you at least gather some facts before you made your first negative judgment?
We're doing just that right now and are surprised to find examples of this in an interview with Jony Ive and chief designer Flavio Manzoni, for instance. Did you know that in 2025, Ferrari delivered 13,640 vehicles, 81
percent of which went to people who already owned a Ferrari?
That's bound to catch your attention. It feels somehow wrong to keep emphasizing that the Luce is the first five-seater. It’s also available as a four-seater, and there’s the Puresangue, which
is almost exactly the same length.
Did you fail to notice that it already anticipates quite a lot of the Luce’s features,for example, the doors that open in opposite directions, and, as the ADAC notes, is more expensive than a Rolls-Royce, just as fast as the
Luce, and has wheels that are only one inch smaller in diameter?
Amazing: The listing had to be taken down after 3,000 orders. In 2025, it was Ferrari's best-selling model. What did you imagine an all-electric successor might be like, sone that would have significantly more power, but
less range?
Cheaper? Lighter? What planet are you guys living on? Have you ever taken a close look at the 296 GTB and noticed any corners or sharp edges on it? Besides, you would probably never
say that it's 'sucked round'. Please also compare the front end!
What should Ferrari have done? Packing everything behind the low seats with batteries just to maintain the correct low height, and at the front the choice between additional front-wheel drive or a frunk? Do you only ever
think about the past?
Do you realize the disparity between the estimated 14,000 Ferrari internal-combustion cars presumably sold this year and, from what we’ve heard, just 1,000 electric cars, assuming the beginning of production actually
goes as planned? They aren't quite sure themselves.
Like any designer who creates a new, future-oriented product. Could anyone have known back then that a stylized, bitten apple would one day become such a huge commercial success?
Is the car meant to appeal to us, those of us who will never be able to afford it, or those who already own at least one Ferrari, or perhaps to an entirely new, or even younger, clientele? Who is closer to this potential clientele,
Jony Ive in Silicon Valley, or the traditional customers, for example in Italy?
Won't electric cars soon have to be equipped not only with the sound but also with the vibrations of a combustion engine, just because people can't get used to the change? Jony Ive points out that Ferrari 'has been building
the most advanced electric motors for decades'.
Wasn't Ferrari founded on even bolder acts, a 1.5-liter engine spread across 12 cylinders, and all during those terribly hard times right after the war? Hasn't there always been a sense of innovation in the air when it comes
to the Ferrari brand.
| 
